Aug 17, 2021
Every significant brand has a logo, and the Cabinet for Health and Family Services is no exception. After months of contemplation and collaboration, we are proud to unveil the new CHFS logo at the Kentucky State Fair. Today I am discussing the new logo with Zach Stewart, Vice President and Director of Design at Doe-Anderson. He explains why fonts matter, the psychology of color, and why the shape of our state is perfect for branding. Stewart is an award-winning art director and designer who has designed for a variety of clients, including Carrier Corporation, Jim Beam, Kentucky Science Center, Maker’s Mark and Norton Healthcare.